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Our customer value proposition

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Alexander Forbes our customer value proposition

Our customer value proposition

Connection is at the centre of our growth strategy.

Our customer value proposition captures the DNA of our business, which centres on our conviction that a deeper understanding empowers us to meaningfully help clients and members achieve their goals.

Our purpose and customer value proposition is to pioneer insight to deliver advice and solutions that impact people’s lives.

Alexforbes delivers truly member-centric connections that are timely, convenient and impactful.

We are committed to providing the guidance, tools and advice that every member needs to make informed financial choices and smart money decisions. Our personalised support aims to educate, inform and encourage engagement, ultimately helping members feel in control, confident and secure in their financial journeys. Targeted and timely member engagement has the potential to alter attitudes, reshape behaviours, foster commitment and significantly improve outcomes.